Adobe Commerce’s Big Announcement: Cloud Evolution & Performance Optimization

The future of Adobe Commerce is here, and Adobe has just announced two groundbreaking products that will redefine how businesses operate in the eCommerce space: Adobe Commerce as a Cloud Service and Adobe Commerce Optimizer. Both products, set to launch in June 2025, promise to enhance performance, scalability, and efficiency.

What’s Changing?

1. Adobe Commerce as a Cloud Service

  • A fully SaaS-based eCommerce solution.
  • Provisioning in minutes, reducing setup time significantly.
  • Always up-to-date with Adobe handling updates and patches.
  • Performance Boost: High-speed storefronts powered by Edge Delivery Services.
  • AI-powered content creation with built-in A/B testing and intuitive editing tools.
  • Scalability: Supports 250M SKUs and 30K unique prices per SKU.
  • Seamless integration with Adobe Express and Firefly for content creation and merchandising.

2. Adobe Commerce Optimizer

  • Works with any eCommerce system (not just Adobe Commerce).
  • Enhances storefront experience, catalog, and merchandising.
  • Lightning-fast performance with modern UI and AI-powered personalization.
  • Pre-built connectors and APIs for easy integration.
  • Advanced reporting for tracking improvements and fine-tuning strategies.

Adobe ensures continued support for existing on-premise and PaaS customers, meaning businesses can transition at their own pace. Companies can adopt Adobe Commerce as a Cloud Service all at once or take an incremental approach, starting with specific components like the storefront or catalog.

What This Means for eCommerce?

Adobe’s move towards a SaaS-first approach signals a significant shift in the industry. Companies looking for reduced Total Cost of Ownership (TCO), faster go-to-market strategies, and high-performing storefronts will find Adobe Commerce as a Cloud Service compelling. Meanwhile, Adobe Commerce Optimizer offers a way for businesses to modernize their commerce experience without major platform disruptions.

For those eager to learn more, Adobe Summit (March 18-20, 2025) will cover these innovations in detail.

Stay ahead in the eCommerce game, explore how these changes can drive your business forward!

About me

Picture of Rafael Corrêa Gomes

Rafael Corrêa Gomes

Senior e-commerce developer and architect based in Montreal, Canada. More than ten years of experience developing e-commerces, saas products and managing teams working with Magento, Shopify, PHP, JavaScript, and NodeJS.