Shopify Plus B2B vs Adobe Commerce B2B?

The B2B online presence is growing quickly, a huge percentage of my clients today are B2B. Some years ago they just wanted to have their online presence with a simple catalogue and request contact. In order to automate their process and improve their productivity we started to have online operations. Most of the time we use Adobe Commerce B2B or Shopify Plus B2B, it fulfills the client’s requirements from the short to long term. There are few clients that prefer or need to use Salesforce Commerce or Oracle Commerce which are amazing too.

Common Questions Related to B2B ecommerce

What is B2B ecommerce?

B2B eCommerce is the selling and distribution of products from one business to another via an online or digital portal.

What’s the difference between B2B and B2C ecommerce?

While B2B ecommerce involves one business buying from another business, B2C ecommerce involves an individual buying from a business.

What are the characteristics of B2B ecommerce?

Some of the key characteristics that differentiate B2B ecommerce from B2C ecommerce include multiple decision-makers and a longer time-to-purchase.

How do I start a B2B ecommerce company?

To start a B2B store, you’ll need to decide what you want to sell and evaluate whether there’s market demand. You’ll also need to set up an ecommerce website to list the products you’ll be selling.

Which is more profitable b2b or b2c?

B2C sales are only about a third of the size of B2C sales, making B2B the most profitable model in terms of global gross merchandise volume.

Shopify Plus B2B vs Adobe Commerce B2B

Making a long story short, Shopify Plus to B2B is pretty new and very good, you will be able to set up your store faster and cheaper. Adobe Commerce brings all the most required features out-of-the-box and you can customize easier, it’s better to medium, long-term.


I really like the efficiency of Shopify, we’re able to set up and run a store quickly, it’s easy setup and they offer a good support to merchants. In the Shopify Plus plan, you will have your capabilities increased. There are few new things, but most of the advantages are the improvements of limits that you might facing on Shopify Advanced. Although, we have some critical points to evaluate that just a technical architect will report to you, before enter into that list, let’s resume the advantages.

  • Create custom pricing, percentage discounts, and volume-based pricing for customers or groups.
  • Review wholesale orders before invoicing.
  • Automate and review wholesale customer signups.
  • Allow B2B customers to purchase, track, and easily reorder products.
  • Sync inventory, orders, and customers with your existing store or third-party software.

The main critical points to select Shopify Plus are the limitations and dependencies. Limitations of what you can do to implement something new to Shopify that is essential to optimize your process, probably you won’t need it in case you’re a SMB, you might be able to adjust your model with the options available. By dependencies I mean that, each extension that you install must be reliable, because you’re basing your business model on it. If tomorrow the server app is down, it will compromise your operation.

Adobe Commerce

The well know Magento Commerce B2B, has almost everything that you need and don’t need out-of-the-box. It gives you freedom to select the your ideal way to go. Let’s say you have 10 ways with Magento, three are the ones that will make your project work well. There are more 3 that almost fulfill your requirements and there 4 that will make you project fail. With Shopify you will have three ways to go and one or two of them are almost what you wanted, so you can make it work. You have 5x more apps (extensions) in the Magento Markteplace than we have at Shopify App Store, it’s a clear signal of the possibilities that you might have.

In any of the scenarios below you will need technical guidance. As I provide technical guidance, analyses and risk measures to our clients. I usually prefer to adopt Adobe Commerce to help the client to use one platform from the begging until they have large operations without migrate to another platform. Working smart you make you take the best advantages of using Shopify Plus, Adobe Commerce, Salesforce Commerce Cloud or Oracle Commerce.

Let’s implement your new B2B operations!

Don’t hesitate to contact me in case you have any questions about how we can plan your new B2B implementation. Let’s analyse which is the right platform to your business goals and current scenario.

About me

Rafael Corrêa Gomes

Senior e-commerce developer and architect based in Montreal, Canada. More than ten years of experience developing e-commerces, saas products and managing teams working with Magento, Shopify, PHP, JavaScript, and NodeJS.
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